Website metrics you should track are those that give you insight into what’s working or not like keyword performance and conversion rate.

So, how do you know where your website visitors are coming from or how many visitors are bouncing off your website and going elsewhere? Collecting and analyzing this type of data is crucial to improving visitors’ experiences as well as achieving your business goals.

The answer is that there are several website metrics you should be tracking to help you understand what’s happening on your website. And these metrics will help you know whether or not you are meeting your goals with your website.

To help you analyze the growth progress of your business, let’s explore 7 website growth metrics that you should track on your website.

1. Keyword Ranking

Keyword ranking shows you how well your website is performing on search engines results page for specific words and phrases. You can see which keywords you already rank for and decide the ones you need to optimize. Your site will have more visibility to your audience when it’s ranked higher for relevant keywords.

For example, suppose your business provides window washing services. In that case, a search query containing the phrase ‘commercial window washers’ might boost your site to the second page of results. If that phrase is the main focus of your business services, then you should also optimize your pages and images as well.

However, be careful not to over-optimized your website pages as it will look spammy and have an adverse effect on your optimization goals. Also, you can use synonyms of your keyphrase to avoid over optimizing.

2. Source Of Traffic

Various traffic sources will show you the percentage of visitors that journeyed through each source to your website. As such, the traffic source shows you whether visitors accessed your website via organic search, paid search, or even via social media.

Direct traffic means a user arrived at your website by typing your URL directly into a browser. Referral traffic comes through links on an external website, while organic traffic comes through non-paid results. And all three of these sources will help you identify which content is working the best for you.

You can also dive deeper into traffic sources by viewing the average session time to unlock more insights. Google Analytics defines a session as:

A group of user interactions with your website that take place within a given time frame. For example a single session can contain multiple page views, events, social interactions, and ecommerce transactions.

3. Bounce Rate

The bounce rate is the percentage of people who visit your website and then immediately leave without clicking on anything or visiting a second page. And there are so many reasons why this can happen. For instance, they simply didn’t like your website design or even what they thought was on that page was not.

However, a high bounce rate can make your site appear lower in search results, affecting your SEO negatively. Then again, a lower bounce rate could mean that these visitors stay on that single page longer checking out the content.

4. Backlinks

Regularly analyzing your backlinks and your competitors’ allow you to find new opportunities to build backlinks. But keep in mind that the wrong types of links can effect your ranking negatively, as well as revenue and organic traffic. Therefore, the more insights you have on your and your competitors’ link profile, the more opportunities to improve your strategies.

5. Click-Through Rate (CTR)

Click-through rate is the percentage of clicks on a particular CTA or link. CTR is an important metric to monitor because it’s an indication of increased traffic and user engagement. On the other hand, a low CTR indicates that your strategy may not be enticing enough to convince visitors to click. Or you could be targeting the wrong audience.

6. Organic Performance

One of the top website metrics you should track is organic performance. This metric allows you to track organic track from your unpaid keywords to see their positions and monitor your site’s organic performances.

Organic traffic insights comes through free search results or unpaid and they help you understand what’s going on on your website. You can choose to measure a single keyword or a specific set of keywords.

7. Conversion Rate

Website conversion rate is an essential metric to track as you can analyze where your SEO strategy is working. Because the conversion rate measures the percentage of visitors who perform the desired action, it directly impacts visitors’ website interactions.

Obviously, a high conversion rate means your content is performing well. Conversely, a low conversion rate allows you to detect where users stop interacting, then you can modify your strategy to improve the user experience.

Website Metrics You Should Track For Leads and Orders

To sum up, metrics are the numbers behind certain components related to a website. Measuring and tracking these metrics is about more than just reassurances. And given the abundance of information at hand, metrics will help you create a focal point, make more precise decisions, drive performance, and more.

Hazel Burgess

Hazel Burgess
FOUNDER/SEO DIRECTOR

Hazel is the Founder & SEO Director at Envisager Studio, a premier website design agency specializing in WordPress website design, development and internet marketing. In her spare time, she writes about search engine optimization, website design, and internet marketing.