The real value of a business logo design is how much it can increase the awareness of your brand. The value of a website design is easier to see and measure, and this is not usually the case with a business logo. However, having a great logo design for your business goes far beyond what it looks like.

In web design, the complicated processes can be seen in both the frontend and backend of a website. But grasping the real value of a business logo design and its processes is first appreciated by the graphic artist who created it. For these reasons, many people think that designing a logo is easy and that it can be do by anyone. This is just one misconception surrounding logo design.

Continue reading to learn more about the art of designing a logo; its cost, value and usage.

Understanding the real value of a business logo design

In the fashion industry, you can see how the logo’s value changes from the brand’s inception in relation to the brand’s monetization phase. In this case, a brand’s products may cost a few dollars initially. Years later, with the help of powerful marketing tools and branding, the products gain in value. And it is the logo that sells every product at a high price.

In fact, well-known brands will often change their logo to stay current with trends. Even if it’s a slight modification, it’s enough to look more modern. In addition to the new logo design, they also change their website design. Consequently, branding across all platforms is updated for cohesiveness.

Okay, so let’s go back to the process of designing a logo and its complexity. At the beginning, we said that some people think that it is easy to design a logo. How one logo can cost $50, another $350, and some even $1,000. Below, we will clarify what’s going on.

How much does one logo cost?

This sounds like a simple question and should just be given a specific dollar amount, right? Not exactly. In fact, the price of a logo is one of the most searched terms on Google. So, maybe the question seems simple, but it is not easy to give a simple, short answer that satisfies all curious clients.

Regardless of the type of business you operate or your industry, it is crucial to understand what and how much it means to have a well-designed logo. Only then can you truly understand the real value of your business logo design.

The design of a logo goes deeper than just its visual appearance. It is the first element that customers see when they encounter your brand. Initially, the logo is there to raise brand awareness. Over time, it becomes a recognizable element to which customers bond, and through it, build trust with the brand. In addition, the logo helps customers feel an emotional connection to the brand.

Now that we understand the importance of a logo, let’s discuss what is included in the price and the process of designing a logo.

What determines the price?

There are a few things that graphic designers keep in mind when determining the cost of a logo design. The client is expecting a certain level of expertise and the problem which the logo will solve. With this in mind, let’s start at the beginning.

1. Expertise

The logo design company decides which designer has the knowledge and skill that matches the client’s needs. For example, one of the designers may specialize in a specific industry. In this case, that designer is more suitable to the client’s needs and is the one who will be chosen for the project.

2. Project urgency

If a client requires a logo within 2 days, for example, obviously, such a quick turnaround time will require a special price. It is understood that the quality must be as stellar as if the designer had two weeks for the design. However, the project urgency means that the designer must develop a concept, think and work at a faster pace. With a more extended deadline, there is room for adjustments and beautifications.

3. Specifications

This detail plays a crucial role in determining the price, and is discussed and agreed upon with the client. For example, how many revisions will the client be entitled to. Next, the number of different designs the client wants. Along with these two components, the formats in which the logo is delivered is equally important. These are just three brief examples of the level of detail designers work with clients in negotiating acceptable terms and prices.

Logo value

The logo’s value has nothing to do with numbers and figures like a dollar amount. Instead, it’s about how a quality logo can boost your brand and enhance your business. For these reasons, a well-executed logo holds high value for your brand. If you focus on the monetary value of a logo, it ends up costing you much more in the long run when it negatively impacts your brand. Given these points, the below is what determines the logo’s value.

1. Uniqueness

A logo is an essential and key visual element of a brand, and a brand is the identity of the business. The difference between a successful business and one that is mediocre or never succeeds is a good brand. In short, your logo is part of the brand strategy by which your business will develop and grow.

For these reasons, your logo must be authentic and unique. It must represent your business’ mission and vision in the most detailed way. When customers and clients see your logo, it should evoke all the feelings and values that your brand promises. So, how much is a first impression worth to you?

2. Usage

Consider how much and where your business will use the logo on a daily basis. A logo that is clearly defined can be used for years and in many ways, as well as applied to different surfaces. For example, your website, print marketing, social platforms, packaging, and for other marketing purposes.

Now, visualize how many people might come in contact with your logo and how it boosts the visibility of your company. How does the logo make them feel about your brand? Will they remember it and recognize it after a specific time has past? Or do they not pay attention to it at all? Ultimately, you want a logo that is easily recognizable, complements your brand and business, and is memorable.

Another detail that dictates the cost of a logo is its usability. In short, much research and thinking is required to design a logo that can withstand the test of time, staying reverent through all of the design trends.

3. Designer’s experience

A well-crafted logo can look like it took mere days to design. But in actuality, it took years because of the designer’s education, practice and dedication to his or her craft. So, you are not just paying for the graphics or even the design time, but rather both, plus expertise and knowledge required to create the logo.

Generally speaking, the neighbor’s kid “who knows something about Photoshop” will not be able to make a quality logo. At least not one with all of the required attributes and requirements.

The bottom line…

Many business owners think of a logo as just another to-do item, something they can do themselves using a simple graphic tool. And there will always be a huge difference between professional and amateur work; the creative agency vs. the “neighbor’s son who is a graphic design enthusiast”.

Understanding the value of a business logo design cannot be overstated. You have worked hard to start and build your business, complement it with a quality logo! It is always best to contact a professional logo designer.