To market your new business, whether you’re a small business startup on a shoestring budget or a seasoned entrepreneur starting a new company, it can be a challenging venture. If you start off with a great business plan, make the right choices and decisions, the payoff can be rewarding. At the beginning stages of your new venture, you should be thinking about how to market your new business. A strategic marketing plan is the direction to take or at least good marketing is a way to generate support, awareness, publicity, and buzz for your business. But, to save cost, you need to understand how to effectively advertise your company. We can lend a hand here – let’s get started.

1. Low-Risk Funding

Gaining funding is a great starting point for any startup. But, how do you get funding without taking huge risks? Well, if you have a clear plan and know what your business is going to be, crowdfunding and crowdsourcing websites are excellent sources to market your business online. Given that your funding will be from various sources on these sites, you could even consider them as your investors and potentially first customers. In addition to this being an excellent way to fund your company, it’s also free advertisement!

You could also get a small business loan, but the marketing dynamics change. However, it’s an option you can pursue to get your business off the ground without dipping into your own cash.

2. Social Media Marketing

Bet you suspected this would be one of the four ways. But yes, social media is an excellent tool that nearly all new businesses should use. You can leverage the power of social media by working it jointly with crowdsourcing and other marketing. For example, while using a site like Indiegogo, you can use Twitter to gain more support. Pinterest and Instagram can make your company more visual and interactive, while Facebook can make your company more accessible.

3. Internet Marketer

Don’t be ashamed or hesitant to reach out to a professional marketer when starting your own business. In addition to the funding resources we mentioned above, there are businesses and individuals that can assist with marketing also. You may want to consider hiring a consultant that offers internet marketing packages that are goal-oriented for your specific business’ marketing needs and to help you grow your business online. They can better advise you how to best present your business to investors and even provide web design services.

4. A Focused Website Design

You’re probably well-versed in the product or service you intend to offer through your new business, but web design is a technical challenge for you. We get that. And then there’s web development which is not the same as web design. The last thing you want to happen is to have your funding in place, marketing strategies well-thought out and a hideous website. Always keep in mind, that potential investors, customers, etc. will most likely visit your website BEFORE they ever meet you face-to-face. It’s the new age in technology – mobility.

We hope you found these four excellent ways to market your business useful and will use them to bring awareness to your new business and realize the potential for profit.

Hazel Burgess

Hazel Burgess
FOUNDER/SEO DIRECTOR

Hazel is the Founder & SEO Director at Envisager Studio, a premier website design agency specializing in WordPress website design, development and internet marketing. In her spare time, she writes about search engine optimization, website design, and internet marketing.