Facebook now has over 1.44 billion monthly active users. And as small business owners, there’s a good chance you can connect with your target audience via Facebook.

Ok, great! So, how do I get started? And is there an easy guide to follow?

Over the years, we’ve experimented with various ways for posting to our Facebook Business Page. For the most part, we’ve enjoyed figuring out the best way to create and manage our Facebook Page.

Our Facebook pages guide is about not being a one size fits all social platform. What works for one Facebook Page may not work for another Page. The best thing to do is to test to see what gets the most engagement from your particular fans.

There are six different types of pages you can create. These include organization, local business, brand, and three more. Choose the page type that best describes what type of business you have.

Ensure you complete the ‘about’ details. Keep in mind you can only add three categories, so make sure you’re as accurate as possible. This ensures that the traffic you get is qualified—they’re actually looking for your business or a business like yours.

Since things continue to change regularly with Facebook and its algorithm, consider this infographic of six Facebook post tips and template guide for Pages as a great jumping off point.

Share a tip
Start the update with “TIP” so it stands out in followers’ feeds.

Post the most interesting fact related to your content
Link to the rest. Compelling updates make readers want more.

Engage
Respond to comments and answer questions; don’t ignore (or remove) negative feedback.

Stay positive
Positive/helpful updates inspire more engagement than negative ones.

Include images
Posts with images or videos are more likely to be shared.

Make images mobile friendly
Since most users access Facebook via mobile, choose simple, clear images that are easy to see from a phone/tablet.

Hazel Burgess

Hazel Burgess
FOUNDER/SEO DIRECTOR

Hazel is the Founder & SEO Director at Envisager Studio, a premier website design agency specializing in WordPress website design, development and internet marketing. In her spare time, she writes about search engine optimization, website design, and internet marketing.