Whether you’ve decided to start your own company, already operating a small business or corporation, knowing how to employ a color palette for your business website and understanding the impact of color on consumer behavior will help you stay in tune with your brand and build a website that is target focused.

In web design, colors influence where we look, what we click, and how we interpret elements on a website. So as a web designer, it’s important to understand how colors work and how to harness their power.

By using the latest color psychology trends, your business website design can be more specific in targeting your desired audience to generate the desired response for your business, product or service. Your business website color scheme is the first visual component and can leave a good or bad first impression. Colors can even be the primary reason that someone purchases a product. This makes colors an important factor when it comes to web design.

Have a look through our PowerPoint presentation above which offers a summary of color psychology in web design and provides three business website examples that make use of the appropriate color scheme for their product or service.

The psychology of color in marketing is interesting. Color is an essential tool because it has an impact on how we think and behave. Color directs our eye where to look, what to do, and how to interpret something. It puts content into context.

It’s what gets your audience to see what you want them to see, feel what you want them to feel, and to do what you want them to do. Which hues you choose can also affect usability and whether content is readable it or not. This is what makes understanding color psychology so important for the success of your content.

If you’re ready to make an impact online with your small business product or service, let’s get started!

Hazel Burgess

Hazel Burgess
FOUNDER/SEO DIRECTOR

Hazel is the Founder & SEO Director at Envisager Studio, a premier website design agency specializing in WordPress website design, development and internet marketing. In her spare time, she writes about search engine optimization, website design, and internet marketing.