Today, the marketing world is much different than it was even five years ago. Content marketing is less costly than traditional marketing. Not only that, it can generate more leads! However, to realize the rewards, you’ll need at least an intermediate understanding how it works. To help you out, here are quick content marketing tips for website designers.

What is Content Marketing?

Content marketing involves planning, creating, publishing, and promoting web content for distribution to your target audience. When done well, it can improve factors like reach, brand awareness, interactions, loyalty, and sales.

Ultimately, the goal is to produce entertaining, useful, and informative content that captures your audience’s attention. Even though your goal is to increase conversions, it’s also useful for helping to fortify your brand. Additionally, it’s valuable for building your authority as an expert in your industry.

Why Content Marketing Matters For Website Designers

Web design has a huge impact on content marketing. Obviously, the type of content is important to your marketing strategy, but it’s useless if nobody can find it. Web designers job is to make sure your content is easily found and looks appealing. Therefore, your design and content strategies should complement one another.

Consistency is also important for an effective marketing strategy. Like many online industries, there’s a lot of competition between companies. So if you want to grow your brand, customer base, and thrive, you need to have a unique approach.

It provides insight into your business for potential customers. Plus, your reputation as an expert in your field gets a boost, as well as spotlighting your company values. Well-executed, it can lead to increased audience engagement and a 25% increase in traffic to your blog. Both are extremely useful in helping you attain a broader audience and earning new, loyal customers.

Albeit every small business owner is strapped for time. Content marketing is not a ‘spare time’ kind of strategy. It must be thoroughly planned and executed in order to inspire authentic, affordable sources of traffic to find you. Consider a single search-optimized piece of content that links to a free plugin, etc., for people to download. Because this is ‘evergreen content’, it could generate a steady flow of traffic.

How Website Designers Affect Content Marketing

A well-designed website with an intuitive navigation impacts the user experience. It can dictate how long they stay on your site as well as finding what they’re looking for. Plus, being aware that your content exists in the first place. There are several factors to consider here.

Visibility – If you want visitors to see your content, then make it visible. It should be placed in a prominent area of the site so they don’t have to search endlessly for it. A graphical element or navigational link on the homepage will be more impactful than a small link in the footer.

Appearances Matter – Whether consciously or not, site visitors will judge the quality of a company based on the quality of its website. If your website is thoughtless, discombobulated and unattractive, visitors could equate that to how your company is run.

A poorly designed website devalues your content, regardless of how good the content may be. You don’t have to be an architect, but your site should at least be aesthetically pleasing and homogeneous. In fact, Google recommends website designers build sites with a logical link structure to make it easily accessible.

Readability – You don’t have to dumb down your writing, but you should write easy to understand content. Lengthy paragraphs and long sections with no headings are difficult for viewers to read. Plus, adding elements like icons, bulleted lists and photos makes the content more interesting.

Need help creating content or designing your website? Envisager Studio can do it all! Contact us today to get started.

Christina Davis

Christina Davis
WEB CONTENT DIRECTOR

Christina is the Web Content Director at Envisager Studio. She leads the content creation process and ensures tone and key messaging personifies the client’s brand and engages target markets. In her spare time, she writes about content marketing, content management, and website content.