Overview Of AI

The robots are already here with matching desks right beside us. Although that may sound like us design folks are out of a job, AI is going to be beneficial to all of us, particularly our web developers. In fact, AI can improve many tasks in web design, such as recommending color schemes and designing layouts. Here are some of the top ways web designers are currently using AI.

01. User Experience

Website visitors today expect and demand an easy to navigate website. Bad UX is one of the worst things to offer a site visitor as it prevents them from easily finding what they’re looking for. So, if AI can improve UX in web design, we give it two thumbs up and a bag of chips. Apple famously uses AI to empower its smart assistant Siri.

02. Content Creation

Videos, text and images are all types of content that AI can generate for websites. For websites that regularly produce lots of content, this is especially helpful. For example, eCommerce and news websites. Although you may need to do minor editing, it’s a quick way to speed up the process.

In addition to generating content, AI can also be used to improve content, not just for web design, but for other purposes also. You may be familiar with ProWritingAid, if not, it’s a cloud-based typing assistant program. It uses AI to suggest improvements to grammar and style, as well as checks for plagiarism.

03. Chatbots

Since most of us humans need at least 6 hours of sleep, we need ways to provide customer support 24/7. This is where AI comes into play. AI-powered chatbots are capable of providing customers with instant answers to a wide range of common questions. We’ve noticed a growing number of brands using chatbots on their sites. For example, Domino’s Pizza employs a chatbot for order processing, as well as order tracking.

04. AI Improves Visual Elements in Web Design

AI can be used for more than just the technical side of design. When trained properly, AI can also assist with visual elements of design like choosing color schemes and suggesting layouts. In this case, the more accurately you enter the information, the better results you’ll get.

05. Personalization

Using AI, you can build a website that responds to each user’s unique preferences. A good example of this is Walmart’s recommendation engine. By employing AI to analyze our browsing behavior and purchase history, Walmart is able to suggest products we’re apt to be interested in. So, if you are the kind of shopper who compulsively adds items to your cart right before checkout, it’s not your fault 🥰.

Wrapping It Up

To wrap things up, AI can be a powerful tool for web designers and other professionals. It’s helpful in providing valuable suggestions for creating websites and content for other industries as well. And to put your mind at ease, AI cannot be a replacement for human creativity. So, you can relax about your job security and embrace AI, courtesy of our new robot, need-to-be-programed friends.

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Amelia Davis

Dr. Amelia Davis
WEB DEVELOPMENT DIRECTOR

Dr. Amelia Royster-Davis is a Doctor of Education and an Instructional Designer. As the Director of Web Development at Envisager Studio, her primary focus is to lead the web development team in building modern, responsive websites. In her spare time, she writes about web development, UI and UX.