When a new page is added to a website, some site owners become obsessed with checking its visibility constantly. If it’s a campaign with a short expiration date, the anxiousness is understandable.

So, in order to understand why your new web page or blog isn’t showing up, you need to understand how search engines work. Google, and all search engines are response machines. What I mean by that is that they exist to answer questions, discover and organize web content.

But they also understand content so that they can provide the most relevant results to the questions being asked.

Therefore, in order for your content to show up, search engines need to see it. If your website, blog or what have you can’t be found, it’s impossible for it to show up in search results.

How Search Engines Work

All search engines are the same up to a point. But it’s the minor differences that determine if your content is relevant to a search result or not. Google, Bing and Yahoo are the three largest search engines in the world.

For Google, relevant links are the most important factor. Yahoo and Bing value keywords more. Google also ranks sites for its longevity and age. It respects maturity. Conversely, Yahoo has no preference for a site’s age.

That said, search engines have three primary functions:

1. Crawl – Peruse the Internet for content, looking for the code/content for each URL they find.
2. Index – They store and organize the content found during the crawling process. Once a page is indexed, it’s availability to be be displayed as a search result to a relevant query.
3. Rank – Provides the most relevant content that best answers a searcher’s query.

Get Google To Crawl and Index Your Website Faster

So, wondering how to get Google to crawl and index your website faster? Here are some helpful tips.

First of all, you can rest assured that your new content will get crawled and indexed by Google. Whether it’s within a minute, 20 days or 30 days, depends on a few factors.

Google’s algorithm contains a timer that defines the frequency of crawling a website. This frequency is defined based on the likelihood of content addition or refresh.

For some websites, it’s crawled once every 30 days, while other websites it’s every 60 seconds.

For example: highly active websites like news sites, get crawled very quickly. This is for obvious reasons because news sites have important breaking stories all the time. Plus, they create content often and consistently.

A marketing website, for example, that doesn’t create updated content often, would be crawled every 20 to 30 days.

As stated above, Google will automatically crawl your site, but perhaps not at rate you desire. To help speed up the crawling and indexing process, you can do the following:

• Add the new page in sitemap.xml and submit it via the Google Webmaster Tool. The Google Webmaster Tool is the primary mechanism for Google to communicate with webmasters and helps alert you about issues with your site. It’s where your search console resides. There, you can access optimization and visibility features for your site.
• Share your link to social networking and social bookmarking sites. But, do not practice mass link building. Share it on selected sites only.

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Darrel Carpenter

Darrel Carpenter
DIRECTOR OF DEVOPS

Darrel brings to the table 10 years of education, more than 20 years of engineering experience, and 3 decades of tireless tinkering. He is our Systems Administrator, Network Engineer and builds all the infrastructure that powers our client’s websites, emails and more. In his off time, he enjoys writing about writes about servers, content management systems, cloud computing, web hosting, and more.