JB Homecare Referral Agency
JB Homecare Referral Agency provides in-home care services for seniors in Sacramento and neighboring cities. They approached us for a new home care website design as their existing site was outdated. In-home care for seniors is a popular search term in Google and other search engines. So, they wanted to ensure better visibility in search results pages. Given that they also offer various types of forms, they wanted something more than just an electronic brochure.
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About the project
JB HOMECARE: YOU CAN’T ALWAYS BE THERE BUT WE CAN
When the JB Homecare director contacted us, their main concern was the lack of aesthetics. As such, they wanted a home care website design that would take their referral agency into a new design direction. In short, the focus was to have greater emphasis on how enjoyable it can be to live in your own home as a senior. So, our design team immediately began creating a new color palette and branding. The result is a refreshed website experience oozing compassion and compelling aesthetics.
Home care website design
Balance, movement, and white space are attributes of JB Homecare’s new home care website design. Beautiful animated photography of happy seniors with their loving caregivers provides a vibe of vitality and compassion. This movement encourages engagement without distracting visitors from the site’s main content.
Regarding the typography, we used Montserrat for the body and Source Serif Pro for the titles. This combination allows for an easy read of the main content, while the serif font draws attention to the sections. That way, visitors always know where they are on a page. Of course, each page is properly optimized for specific keywords for best search engine performance.
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