Shafer & Ray, CPAs
Based in Temecula, California wine country, Shafer & Ray, CPAs provide tax and accounting services to businesses and individuals. As a full service firm, they offer estate, trust, and retirement planning as well as IRS representation. When they consulted with Envisager Studio website design team for accountants, they requested a unique website that clearly conveyed their offerings. We achieved this through visual style that evokes confidence, knowledge and experience.
Services provided:
About the project
SHAFER & RAY: CERTIFIED PUBLIC ACCOUNTANTS
The folks at Shafer & Ray, CPAs approached Envisager Studio to build a website design for accountants. In addition, they also expressed that the firm’s name would eventually change to The Ray Group. This opposed a unique challenge for the Envisager Studio web design team. As such, our team knew that the website needed to be flexible in order to remove and add service information. So, our design and content team began working, creating the brand with the knowledge that it would ultimately change to the new name.
Logo + branding
Shafer & Ray, CPAs logo relies on its symmetry. The S and R letters join to form a memorable symbol, somewhat evocative of the Medieval SR. The minimalistic design of the logo speaks to Shafer & Ray’s unostentatious quality. Simultaneously, the green and blue color scheme emphasizes trust, elevating the brand. This same quality is evident throughout their website design which is an excellent quality for accountants. Through cautious formatting, our Envisager Studio web designers were successful in establishing the brand essence void of compromising on functionality.
Website design for accountants
Although many people don’t find taxes and accounting to be exciting topics, they are important for business and personal finances. With this in mind, we took a different approach to this website design for accountants. Instead of the typical financial photography, we chose imagery that represents the area where Shafer & Ray is located. Using this concept, we developed one of the best accounting websites with a personable appeal.
The Envisager Studio web designers meticulously added detailed information to all service pages. Plus, we included quick links to book a consult and various types of calculators useful to site visitors. In addition, we made it easy for visitors to contact the tax and accounting specialists by including contact information along with each bio. Moreover, prospective clients can easily get directions to the firm’s office by using the provided dynamic map.Marketing services
To help grow the Shafer & Ray brand, they hired Envisager Studio for content marketing. Since the start of our marketing efforts, Shafer & Ray has seen monthly website traffic increase of 14%. And 1,025 monthly average unique visitors. Obviously, these metrics have also had a positive impact on Shafer & Ray’s bottom line. The Envisager Studio marketing strategies plan to continue advancing our approach to position the brand as the best tax and accounting firm in California.
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