Why Mobile-Friendly Responsive Websites are Crucial to Your Business

Responsive websites show your customers that you care about user experience. Responsive web design is the practice of building a website suitable to work on every device and every screen size. The website content and layout adjusts to fix each screen’s size. Adhering to this practice has many benefits. First, it provides an optimal user experience. Second, it improves the way your website looks on different screen sizes. And third, it increases the amount of time that visitors spend on your site.

Your customers are using their desktop computers and laptops less frequently than their tablet and smartphone to view your website. Now is the time to evaluate how your small business website displays on tablets, smartphones, and even computers. It’s highly unlikely that you will know every user. But you can incorporate best practices for your website to create experiences that support a wider range of people, more of the time.

Ultimately, the goal of responsive design is to avoid the unnecessary panning, scrolling, resizing, and zooming. These actions occur with sites have not been optimized for different devices. Moreover, it’s extremely difficult to navigate these sites. And it may even cost you potential customers who become frustrated with trying to decipher how to do something.