Website design has a direct connection to content marketing because they both affect how consumers understands them. From page elements to brand colors, they all connect to create an impression on the viewer. This means that poor design can cause your visitors to lose interest and they will visit other websites.

Consequently, your small business website design can impact multiple components of your digital marketing strategy, particularly content marketing.

What is Content Marketing?

Everyone knows what website design is, but not so much when it comes to content marketing. Content marketing is a strategic set of marketing tools and assets used to create, publish, and distribute relevant content for an online target audience. It includes blog content, copywriting, SEO, and social media marketing. Together or even separate, these components can help your business rank in search results. And your website design impacts each of these content marketing components.

Rankings for these components can be viewed using your Google Analytics account. There in your dashboard, you can view metrics by channel, top producing content over a specific period and other metrics.

How Website Design Impacts Content Marketing

Because website design directly impacts content marketing, if you are not seeing results from your marketing efforts, your website may be to blame. The following is how web design affects content marketing. They should help you determine whether or not you need a new small business website or a redesign.

1. Accessibility

In this case, accessibility refers to both website navigation as well as your website being accessible to those with disabilities.

Website navigation is one of the most crucial elements of a website, particularly if there are lots of pages. Your website visitors should easily be able to find what they’re looking for by selecting an option on your navigation menu. If you expect them to dig through pages going 5 levels deep, it’s not going to happen. So, make sure that not only is your navigation easily accessible, but also the content that site visitors are looking for.

Accessibility for those with disabilities is equally important. When it comes to physical spaces, most people know what accessibility means. But for the web design and development environment, it’s a different story. You can learn more about web accessibility in our Understanding Web Accessibility article.

2. Relevant Content

The first step to creating engaging content marketing assets is to make sure they are visually appealing in addition to the correct messaging. On your website and across your other platforms, your content should complement your brand. This includes brand colors, logo, etc. The effective use of content marketing assets is to visually guide users towards conversions and that’s what good website design helps you do on your site.

3. Trustworthiness

A professional looking website adds credibility to your content marketing. On the other hand, a poorly designed site blinds people to your content because it’s difficult for them to get past what the website looks like. When a website is SEO optimized, has updated content with visually-appealing colors and layout, visitors are more apt to consider your business as a valuable resource. Such a website demonstrates professionalism and builds confidence in visitors that they can trust your business and advice.

4. Positive Emotions

Potential customers want to visit a business website that gives them good vibes. That’s what effects their trust in the business. As such, effective website design makes visitors feel excited, calm, and happy to discover what the business offers on their website.

5. Complements Written Content

Written content is not for everyone, and that’s why videos are so popular because they are visual. People who are visual learners greatly benefit from a website design that properly uses visual elements for navigation. Website designers that understand the brand message are able to create visual content that complements the written content.

Designing User-Friendly Content

While many website design and development elements impacts content marketing, your website should be designed with your audience in mind. And along the way, that content should be optimized for search.

When visitors can easily find what they’re looking for, it provides a happy experience for them. And the happier they are and enjoy reading your content, the better results you’ll see from your marketing efforts.

For these reasons, it makes it worthwhile to partner with a top website design company like Envisager Studio. In addition to a well-designed site, you’ll also receive a site that complements your brand, looks fantastic, and provide captivating content that turn prospects into clients. To learn more, browse our web design services.

Gregory Meyer

Gregory Meyer
DIGITAL MARKETING DIRECTOR

Gregory is the Analyst & Digital Marketing Director at Envisager Studio. His data collection is an important part of each client’s unique website design and social media strategy. In his spare time, he writes about web design analytics, social media, visual marketing, and social influence.