In today’s digital landscape, a custom built website is the foundation of a business’ identity. It offers brand representation, personalization, and functionality that a template solution simply cannot match.

With a customized website, businesses can go beyond the ordinary. In fact, a well-crafted custom built website can be designed to cater to the specific preferences and needs of your target audience.

From features that enhance user experience to responsive designs, a custom built website is more than just a digital space. Instead, it can be a high-octane tool that drives engagement and growth, giving your business a competitive edge.

Whether you’re looking to set new industry standards or captivate your audience, a customized website is the key to unlocking your digital potential.

Why a custom built website is better

The following provides information about why customized websites are better for your business.

#1 Unlimited design options

Compared to a templated website, which are built with a website builder, custom web design has no limitations. The design of a website means everything to the success of a business because it’s the digital representation of your physical business.

Plus, it’s challenging to create web pages that exceed your customers’ expectations with template websites, which we have never used.

#2 Online visibility

Search engines such as Bing and Google prefer custom websites built on WordPress. When it comes to ranking well on search engine results pages, sites that are custom built usually have better success. Of course, that also depends on providing ongoing relevant content. But with a solid strategy for search engine optimization, custom sites do well.

#3 Better for e-commerce and large websites

If your website is mainly e-commerce with hundreds of products, you’ll need a custom site that can handle all of the sales, content, and other business needs. Templated websites tend to restrict functionality to a certain level, which can hinder ecommerce business growth.

#4 Robust content management system

In general, templated websites have a simple content management system (CMS). Consequently, you will have to fit your content needs into the CMS provided. The CMS of a custom website is different. It meets the needs of your site versus your site meeting the needs of the CMS.

If you don’t have a lot of content, you may not be concerned about this right now. But as your business grows, this will matter greatly.

#5 User interface advantages

Since business operations vary widely, website templates don’t have as many options to accommodate such an array. If you have basic operations and don’t anticipate any business expansion necessitating new features, then a template website may be enough.

In this case, since none of us knows what the future holds, you could use a template site now, and opt for a redesign later. However, this is generally more costly in the long run than just starting with a custom website from the beginning.

How to get a custom built website

It’s a fact that a customized website is the best option for digital marketing success. Given that there are over a billion websites, you need a competitive advantage. Regardless if you want a service-base website or ecommerce one, a tailored-made website will meet your target audience’s needs.

So, the first step in getting such a website is to hire a web design agency. Luckily, Envisager Studio offers high quality web design and development services. When you reach out to us for a unique website design, you’ll be able to collaborate with our experienced and skilled developers. Together, we can create a spectacular website for your business.

Complete our website design quote form to get in touch with us for an appointment.

Sara Komura

Sara Komura
VIDEO PRODUCTION DIRECTOR

Sara is the Director of Video Production at Envisager Studio. Her expertise includes animated videos, explainer videos, and other video types. She leads the team in creating professional videos that aligns with and supports clients’ marketing goals. In her spare time, she writes about video production, video marketing, and other media topics.