One of the main reasons you should have a blog on your eCommerce website is to improve your store’s SEO. After careful writing, you can also share your eCommerce blog posts to social media to drive more site traffic.

Writing great eCommerce blogs posts enhances your content marketing and does so much more for your website. For example, having a blog on your eCommerce website generates recurring inbound traffic. Not only that, but it’s also an excellent way to promote your products and services.

And while you’re building your brand with strategically written eCommerce blog posts, you can simultaneously nurture customer relationships. Blogging also lets you be creative by generating different types of content. For instance, promote customers’ video reviews, provide how-to guides, or educate readers.

Of course, you’ll want to use focus keywords and phrases to help your website rank higher in Google.

How Your Site Thrives When You Write eCommerce Blog Posts

While small business owners don’t have extra time to write eCommerce blog posts, strategic blogging does boost your site traffic. And we know this as fact because our agency writes eCommerce blog posts for several clients.

With this in mind, here are our top three ways blogging can help you grow your business online.

  Blog Posts Can Improve Your Store’s SEO

COVID-19 changed so much in our lives. One thing for the better is that many businesses moved into eCommerce. Retail chains, brick-and-mortar stores, and even manufacturers have added eCommerce. This is all in an effort to reach more customers faster and to recoup lost sales.

As a result, there are now more eCommerce stores competing for visibility in search results. For this reason, you’ll need to pump up your SEO.

Writing posts regularly provide new content that boost your search result rank. Not only that, but it also gives Google fresh content to index when it visits your site. In addition, posts that include keywords specific to your audience helps them find you. For instance, ‘best nighttime face moisturizer’, ‘organic beef patties’, ‘website designers San Diego’, or something else.

  A Good Blog Can Help Grow Your Email List

If you don’t already know this, your email list is the cornerstone for effective marketing. Having a blog on your eCommerce website that offers relevant content to users, can help grow your email list. Then you can get promotions, new products, and exclusive offers in front of the customers you know are interested.

And you don’t always have to use a popup box to get people to subscribe. Sometimes all the things on a site that splashes in visitors faces become annoying. Instead, try a subtle slide in from the left or right side of page. These types of sign ups work best when set to 40% page scroll down.

  Use Posts On Social Media To Drive Site Traffic

You can use some of your posts on social media to drive even more traffic. But keep in mind that posts with great content and unique images are more likely to be shared. When your content is shared, you have to opportunity to find new customers and drive them to your store’s blog.

Even if you don’t have a photographer to shoot your photos, smart phone cameras work great.

Now that you know some of the reasons why you should have a blog on your eCommerce website, plan your topics. If you don’t have the time nor staff to write posts, we can help. Our blog writers have over 20 years experience providing content marketing specific to each client’s needs. And we would love to help you too! Get in touch and let’s discuss your project needs.

Hazel Burgess

Hazel Burgess
FOUNDER/SEO DIRECTOR

Hazel is the Founder & SEO Director at Envisager Studio, a premier website design agency specializing in WordPress website design, development and internet marketing. In her spare time, she writes about search engine optimization, website design, and internet marketing.